
About
I create brand worlds that are intentional, layered and built to resonate. My work spans brand, space and culture, balancing strategy with imagination to deliver experiences that are precise and dimensional.
Every project is driven by narrative and designed with the kind of details that turn an activation into a memory.
I’ve created for many of the world’s leading brands across Australia and the United Kingdom, including Coca-Cola, Nike, Hermès, Pandora, Afterpay, Gucci, Mecca, NARS, Louis Vuitton, Tiffany & Co, Google, Samsung, Patrón, Telstra, Westpac and Xbox, among others.
Services
I collaborate with agencies and brands to elevate their experiential campaigns.
My adaptable approach enables clients to involve me at any stage of the project, from concept and pitch decks to creative development and onsite execution.
EXPERIENTIAL CAMPAIGNS
CONSUMER ACTIVATIONS
EVENT CONCEPTS
CONSUMER JOURNEY DESIGN
INFLUENCER EVENTS
SET DESIGN
EVENT STYLING
RETAIL POP-UPS
Brands











